The Baptist is chosen by the people. He is a symbol of strength that encourages us to be our authentic selves 100% of the time all the time every time. The Baptist is a unique brand that embodies elements from Collins’ on court dominance and off court integrity.

John Collins’ "The Baptist" Clothing brand is marketed towards Young Culture at large, Fashion Forward Streetwear, Sport Enthusiasts, and John Collins Fans that are looking towards a brand to be emotionally connected to.

John Collins has partnered with Steve Canal of One Venture Group, Peter Paul Scott and Deneen Scott of Trend Factory NYC and Nico Tramontana + Tobias Levine of A-10 Agency to help bring Collins’ vision to life through Creative Marketing, Production and Distribution of The Baptist Collection.